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‘Like trying to become a gyros chain in Athens’: what went wrong for GyG in America
Private equity and investment bankers convinced Aussies they could sell burritos to the Yanks – and they swallowed it.
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4 prospettive sulla stessa storiaTimeline cronologica
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afr.com
Guzman Y Gomez calls it quits on US after deepening losses
In February, Guzman y Gomez told investors that losses in the US had reached $8 million in the first half of the 2026 financial year.
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cnbc.com
Guzman y Gomez shares surge as much as 20% after fast-food chain says it will exit U.S. market
Guzman y Gomez's shares surged after announcing that it has decided to exit the U.S. market while keeping its Australian business as the main focus
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theguardian.com
Guzman y Gomez exits US after succumbing to ‘graveyard’ for Australian fast food chains
Company founder Steven Marks says US stores will close as it can no longer justify cost of trying to break into crowded market
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smh.com.au
‘Like trying to become a gyros chain in Athens’: What went wrong for GyG in America
Private equity and investment bankers convinced Aussies they could sell burritos to the Yanks – and they swallowed it.
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‘Like trying to become a gyros chain in Athens’: what went wrong for GyG in America
Private equity and investment bankers convinced Aussies they could sell burritos to the Yanks – and they swallowed it.
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‘I made a lot of mistakes’: Why GyG’s American dream had to end
Steven Marks still thinks the Mexican food chain could have cracked the US – just not fast enough. Now the company needs to double down at home.
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Afternoon Update: Guzman y Gomez quits US; Victorian man dies on Inca Trail; and Studio Ghibli-esque home torn down
GyG offered bigger burritos in the US than it does in Australia in an attempt to woo American customers