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E.l.f. Beauty is lowering prices in response to unit sales decline, offloading Keys Soulcare brand
In August, E.l.f. Beauty took a $1 price increase across all E.l.f. SKUs as a response to tariffs and inflation. Announced today, this caused unit sales to drop dramatically, and CEO Tarang Amin is now testing price cuts.
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benzinga.com
What's Going On With e.l.f. Beauty Stock Wednesday? - e.l.f. Beauty (NYSE:ELF)
e.l.f. Beauty stock drops ahead of Q4 earnings. Will the cosmetic giant beat Wall Street estimates again despite its current downtrend?
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cnbc.com
E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer 'suffering'
E.l.f. Beauty raised prices by $1 last August to offset the impact of tariffs. It's now planning to walk back some of that amid a consumer pullback.
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e.l.f. Beauty Stock Rallies After Q4 Earnings Beat Estimates - e.l.f. Beauty (NYSE:ELF)
Here's a detailed look inside the Q4 earnings report from e.l.f. Beauty.
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glossy.co
E.l.f. Beauty is lowering prices to respond to unit sales decline, offloading Keys Soulcare brand
In August, E.l.f. Beauty took a $1 price increase across all E.l.f. SKUs as a response to tariffs and inflation. Announced today, this caused unit sales to drop dramatically, and…
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forbes.com
How E.l.f. Beauty Keeps Outgrowing The Beauty Industry
e.l.f. beauty released its fiscal 2026 results, reporting strong growth and reinforcing its leading position as an innovative, culturally resonant group with beauty consumers.
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businessinsider.com
e.l.f. Beauty plans to cut prices to drive sales as consumers become increasingly squeezed by costs
After the company cut the price of e.l.f.'s Halo Glow skin tint from $18 to $14, sales picked up nearly 40%.
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E.l.f. Beauty is lowering prices in response to unit sales decline, offloading Keys Soulcare brand
In August, E.l.f. Beauty took a $1 price increase across all E.l.f. SKUs as a response to tariffs and inflation. Announced today, this caused unit sales to drop dramatically, and…