After the company cut the price of e.l.f.'s Halo Glow skin tint from $18 to $14, sales picked up nearly 40%.
e.l.f. Beauty will be cutting prices on some of its products
Monica Schipper/Getty Images for The Business of Fashion
e.l.f. Beauty plans to slash prices on some products in response to more price-sensitive consumers.
A price-cut test on its Halo Glow skin tint led to a nearly 40% increase in sales.
Higher gas prices are forcing households to pull back on discretionary purchases.
In August, E.l.f. Beauty took a $1 price increase across all E.l.f. SKUs as a response to tariffs and inflation. Announced today,…
E.l.f. Beauty raised prices by $1 last August to offset the impact of tariffs. It's now planning to walk back some of that amid a…
Here's a detailed look inside the Q4 earnings report from e.l.f. Beauty.
e.l.f. Beauty stock drops ahead of Q4 earnings. Will the cosmetic giant beat Wall Street estimates again despite its current…
E.l.f.'s affordable-yet-premium products have gone viral on social media thanks to the rise of "dupe culture," and a focus on…
E.l.f. Beauty sources about 75% of its products from China and the cost of new tariffs is weighing on its bottom line.
