Home
Storia in 3 fonti
e.l.f. Beauty plans to cut prices to drive sales as consumers become increasingly squeezed by costs
After the company cut the price of e.l.f.'s Halo Glow skin tint from $18 to $14, sales picked up nearly 40%.
- ·
cnbc.com
E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer 'suffering'
E.l.f. Beauty raised prices by $1 last August to offset the impact of tariffs. It's now planning to walk back some of that amid a consumer pullback.
- ·
glossy.co
E.l.f. Beauty is lowering prices to respond to unit sales decline, offloading Keys Soulcare brand
In August, E.l.f. Beauty took a $1 price increase across all E.l.f. SKUs as a response to tariffs and inflation. Announced today, this caused unit sales to drop dramatically, and…
- ·
businessinsider.com
e.l.f. Beauty plans to cut prices to drive sales as consumers become increasingly squeezed by costs
After the company cut the price of e.l.f.'s Halo Glow skin tint from $18 to $14, sales picked up nearly 40%.