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E.l.f. Beauty is lowering prices to respond to unit sales decline, offloading Keys Soulcare brand
In August, E.l.f. Beauty took a $1 price increase across all E.l.f. SKUs as a response to tariffs and inflation. Announced today, this caused unit sales to drop dramatically, and CEO Tarang Amin is now testing price cuts.
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benzinga.com
What's Going On With e.l.f. Beauty Stock Wednesday? - e.l.f. Beauty (NYSE:ELF)
e.l.f. Beauty stock drops ahead of Q4 earnings. Will the cosmetic giant beat Wall Street estimates again despite its current downtrend?
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cnbc.com
E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer 'suffering'
E.l.f. Beauty raised prices by $1 last August to offset the impact of tariffs. It's now planning to walk back some of that amid a consumer pullback.
