Google's Gemini 3.5 Flash follows Anthropic and OpenAI in making newer AI models significantly pricier

Google's Gemini 3.5 Flash is a big step up from its predecessor, but in benchmark testing, it costs 5.5 times as much to run. On agent tasks, total costs even exceed the pricier Gemini 3.1 Pro by 75 percent because the model needs more interaction steps than any rival tested. Google isn't alone here: AI is getting more expensive across the board as the massive investments need to pay off.

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