The controversy surrounding Starbucks Korea’s so-called “Tank Day” promotion is not merely a public relations failure. It is a revealing moment abo...

Starbucks Korea apologized Monday over an online promotional event after it faced backlash for allegedly evoking painful memories of South Korea's authoritarian

‘Tank Day’ event causes outrage with ‘malicious mockery’ of deadly crackdown during dictatorship era

SEOUL: The head of Starbucks Korea has been fired after a marketing campaign sparked public outrage for evoking painful memories of a brutal military crackdown on pro-democracy…

The head of Starbucks Korea has been fired after a marketing campaign sparked public outrage for evoking painful memories of a brutal military crackdown on pro-democracy…

After criticism from online commenters and even the president, the chairman of Shinsegae Group sacked the CEO of Starbucks Korea and issued an apology

The controversy surrounding Starbucks Korea’s so-called “Tank Day” promotion is not merely a public relations failure. It is a revealing moment abo...

Criticism over Starbucks Korea’s "Tank Day" marketing campaign is escalating into a boycott movement, with social media users posting photos and videos of thems

SEOUL - The head of Starbucks Korea has been fired after a marketing campaign sparked public outrage and boycott calls for evoking painful memories of a brutal military crackdown…

Some say the situation represents a case of “owner risk,” a term used in Korea to refer to the negative impact on corporations stemming from their owner’s missteps in the public…