Google is restructuring its AI subscriptions at I/O 2026: three tiers from $7.99 to $99.99 per month with staggered usage limits, new models like Gemini Omni, and the AI agent Gemini Spark. Instead of daily prompt limits, Google is moving to a consumption-based compute model, a trend that's gaining traction across the industry.

Even $250/month Ultra subscribers will face hard usage caps on both new AI tools.

Think Google Gemini is completely free? Think again. A sudden rollout introduces strict message limits that might completely change how you use the AI.

Company announces series of updates at its I/O conference

Spoiler: It's a short list this year.