It’s still expensive, though: Google AI Ultra plan, which used to cost $249.99 per month, now starts at $100 per month. There’s also a $200 per month option that includes access to Google’s Project Genie world model. The two options for Ultra matches OpenAI’s approach for its Pro tier, which also now comes in $100 and $200 per month tiers. [Link: Everything new in our Google AI subscriptions, fresh from I/O 2026 | https://blog.google/products-and-platforms/products/google-one/google-ai-subscriptions | Google]

The new AI Ultra plan runs $100 a month, while the top-tier Ultra subscription has been cut from $250 to $200. But the AI Plus and Pro plans also get some perks.

It’s still expensive, though: Google AI Ultra plan, which used to cost $249.99 per month, now starts at $100 per month. There’s also a $200 per month option that includes access…