Millennial-focused consumer brands seem to have two options lately: Sell out, or pivot to AI.

The brand that spoon-fed sustainability to millennials is reportedly folding into a fast-fashion giant.

Millennial-focused consumer brands seem to have two options lately: Sell out, or pivot to AI.

One of the first DTC darlings of the 2010s, Everlane has sold to Shein for a reported $100 million after years of struggling to grow.

Everlane’s reported sale to Shein shows how sustainability-led DTC brands are struggling to compete in today's retail environment.

The two brands are on opposite ends of the ethical clothing consumption spectrum.

Everlane, il brand amato dai Millennial che nell'epoca pre-Covid si era distrinto per i suoi capi di abbigliamento eleganti e essenziali e una politica "radicalmente trasparente"…

Everlane, il brand amato dai Millennial che nell'epoca pre-Covid si era distrinto per i suoi capi di abbigliamento eleganti e essenziali e una politica "radicalmente trasparente"…

What happens if a sustainable-clothing brand sells to a fast-fashion giant?

Everlane, a company that promised affordable, ethically defensible clothes, may be over as customers have known it. Its reported sale to Shein is worrying fans of sustainable…