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Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World

"Have seen 100+ person lines for Swatch stores with people camping over 24 hours in London, Zurich, New York, Singapore, Bangkok and Osaka."

Raccontata daforbes.comswissinfo.chilfattoquotidiano.itilsole24ore.comrsi.checonomictimes.indiatimes.comdailymail.comnbcnews.commanager-magazin.demalaymail.comtheguardian.comzerohedge.com+4 altre

Confronto fonti

6 prospettive sulla stessa storia
AI · summaries
zerohedge.comStai leggendo1 mesi fa

Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World

"Have seen 100+ person lines for Swatch stores with people camping over 24 hours in London, Zurich, New York, Singapore, Bangkok and Osaka."

originale
eu.usatoday.com1 mesi fa

Crowds force Swatch stores to close on Royal Pop release day

The widely anticipated collaboration between Swatch and Audemars Piguet drew large and aggressive crowds for the pocket watch release.

Leggi questa versione → originale
nbcnews.com1 mesi fa

Swatch stores shutter amid long lines for highly anticipated collaboration release

The Royal Pop Collection collaboration between Audemars Piguet and Swatch triggered long lines at Swatch stores across the U.S., prompting sudden closures.

Leggi questa versione → originale
euronews.com1 mesi fa

Swatch appeals for calm as 'Royal Pop' watch fever spreads online

The Swiss watchmaker Swatch has been forced to shut several of its stores around the world as a frenzy spreads over its new pocket watch collection made in collaboration with luxury timepiece brand, Audemars Piguet.

Leggi questa versione → originale
forbes.com1 mesi fa

Why Audemars Piguet’s Swatch Collaboration Is Dividing The Watch Industry

Swatch and Audemars Piguet reveal the Royal Pop, a collection of eight pocket watches that are already leaving watch amateurs, collectors and experts very divided.

Leggi questa versione → originale
gmanetwork.com1 mesi fa

Audemars Piguet x Swatch Collab: Everything we know about the Royal Pop Collection

The Swatch x Audemars Piquet collaboration, also known as the Royal Pop Collection launched worldwide on Saturday.

Leggi questa versione → originale

Timeline cronologica

  1. venerdì 15 maggio 2026·forbes.com

    Why Audemars Piguet’s Swatch Collaboration Is Dividing The Watch Industry

    Swatch and Audemars Piguet reveal the Royal Pop, a collection of eight pocket watches that are already leaving watch amateurs, collectors and experts very divided.

  2. sabato 16 maggio 2026·swissinfo.ch

    Swatch Stores Cancel Audemars Piguet-Swatch Sale as Crowds Surge

    (Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art…

  3. sabato 16 maggio 2026·ilfattoquotidiano.it

    "Costa 385 euro, lo rivendo a 1100": centinaia di persone in coda tutta la notte e scene di caos urbano per l'uscita del nuovo Swatch…

    Code ovunque, spintoni e rivendite a 1.100€: il lancio del Royal Pop Swatch x Audemars Piguet ha paralizzato le città italiane.

  4. sabato 16 maggio 2026·ilsole24ore.com

    Tutti pazzi per il nuovo Swatch: lunghe file e attese, ma alcuni store rinviano vendita

    Il modello Royal Pop frutto della collaborazione tra Swatch e Audemars Piguet è in vendita a 385 euro

  5. sabato 16 maggio 2026·rsi.ch

    Swatch fa di nuovo centro: folla per i nuovi Royal Pop - RSI

    La nuova collaborazione con Audemars Piguet ha attirato centinaia di persone davanti ai negozi svizzeri

  6. sabato 16 maggio 2026·economictimes.indiatimes.com

    300-person lines in Tokyo, chaos in Dubai: A $400 Swatch is breaking the watch world today

    Huge crowds gathered for limited edition Swatch and Audemars Piguet pocket watches. Lines formed for days, with some stores closing due to safety concerns. Incidents of pushing…

  7. sabato 16 maggio 2026·swissinfo.ch

    Swatch Shops Shut as Audemars Piguet Collaboration Causes Mayhem

    (Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art…

  8. sabato 16 maggio 2026·dailymail.com

    Swatch PULLS £335 pocket watches from stores after crowds rush guards

    Hundreds of people waited through the night outside Swatch stores across the world to get their hands on the 'Royal Pop' timepieces, made in collaboration with luxury watchmaker…

  9. sabato 16 maggio 2026·nbcnews.com

    Swatch stores shutter amid long lines for highly anticipated collaboration release

    The Royal Pop Collection collaboration between Audemars Piguet and Swatch triggered long lines at Swatch stores across the U.S., prompting sudden closures.

  10. domenica 17 maggio 2026·manager-magazin.de

    Swatch und Audemars Piguet: Luxuskollektion löst weltweite Tumulte aus

    Der Verkaufsstart der Swatch-Kollektion mit Audemars Piguet hat weltweit chaotische Szenen ausgelöst: Vor Läden bildeten sich kilometerlange Schlangen, es kam zu Rangeleien,…

  11. domenica 17 maggio 2026·swissinfo.ch

    Hundreds queue in Switzerland to purchase trendy Royal Pop watches

    Hundreds of people massed outside Swatch shops in Switzerland in the hope of being able to buy one of the new 'Royal Pop' watches.

  12. domenica 17 maggio 2026·malaymail.com

    AP x Swatch ‘Royal Pop’ Fever: Swatch urges calm, caps queue sizes after chaotic launch including in Malaysia

    KUALA LUMPUR, May 17 — Following a weekend of frenzied queues and arguments, Swatch has issued an official plea to fans to stop rushing its stores for the new Audemars Piguet...

  13. domenica 17 maggio 2026·dailymail.com

    Moment police with DOGS are called to quell crowds at Swatch

    Swatch was forced to close stores and halt the release of their £335 limited edition Audemars Piguet pocket watch yesterday after stampedes and fights broke out.

  14. domenica 17 maggio 2026·theguardian.com

    ‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles

    French police fire teargas and UK shops close for safety reasons as hundreds queue for Royal Pop timepiece

  15. domenica 17 maggio 2026·zerohedge.com

    Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World

    "Have seen 100+ person lines for Swatch stores with people camping over 24 hours in London, Zurich, New York, Singapore, Bangkok and Osaka."

  16. domenica 17 maggio 2026·eu.usatoday.com

    Crowds force Swatch stores to close on Royal Pop release day

    The widely anticipated collaboration between Swatch and Audemars Piguet drew large and aggressive crowds for the pocket watch release.

  17. lunedì 18 maggio 2026·forbes.com

    Swatch x AP Royal Pop Brought Crowds, Closures And Chaos

    Swatch x AP Royal Pop sparked queues, store closures and police callouts as fans chased the $400 drop that turned luxury access, hype and resale into a global frenzy.

  18. lunedì 18 maggio 2026·gmanetwork.com

    Audemars Piguet x Swatch Collab: Everything we know about the Royal Pop Collection

    The Swatch x Audemars Piquet collaboration, also known as the Royal Pop Collection launched worldwide on Saturday.

  19. lunedì 18 maggio 2026·euronews.com

    Swatch appeals for calm as 'Royal Pop' watch fever spreads online

    The Swiss watchmaker Swatch has been forced to shut several of its stores around the world as a frenzy spreads over its new pocket watch collection made in collaboration with…

  20. lunedì 18 maggio 2026·milanofinanza.it

    Swatch x Audemars Piguet è ufficiale: nasce il Royal Pop | MilanoFinanza News

    Swatch e Audemars Piguet ufficializzano il Royal Pop: il Royal Oak entra nel mondo pop. Lancio il 16 maggio, attesa altissima. Ecco dove trovarli