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EV Marketing Failure in USA — and a Honda & Auto Industry Financial Crisis - CleanTechnica
Support CleanTechnica's work through a Substack subscription or on Stripe. I just saw the following headline from the Wall Street Journal: “Honda’s Never Faced a Crisis Like This—and a Comeback Won’t Be Easy.” The subheading is as follows: “The Japanese automaker reported a $2.7 billion loss amid EV whiplash in ... [continued]
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apnews.com
Honda records its first-ever annual loss on a costly EV strategy
Honda says it racked up a full-year loss for the first time ever, losing $2.7 billion in the last fiscal year due to a costly electric-vehicle strategy.
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malaymail.com
Honda posts first operating loss since 1957 after scrapping US EV plans
TOKYO, May 14 — Honda announced Thursday its first operational loss since 1957 after a major overhaul of its electric vehicle strategy in the United States.Japan’s number two...
