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The state of agentic advertising
This State of the Industry Report, sponsored by Optable, examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium — from investment and readiness to barriers and impact. Agentic AI is the latest optimization tactic across media, supporting initiatives like agentic advertising. However, because agentic AI is described as “a situation […]
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digiday.com
Timeline cronologica
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Ad Tech Briefing: Accountability in adland's agentic era?
The critical challenge of establishing clear accountability frameworks as autonomous AI agents enter advertising workflows
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The state of agentic advertising
This State of the Industry Report, sponsored by Optable, examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium — from…