If battling Aussies were shopping for another reason to hate Australia’s supermarket duopoly, the competition watchdog has handed it to them on a platter.

It is ironic that the supermarket giant has been found guilty of moving too fast to provide cost-of-living relief to shoppers at a time of rapid inflation.

If battling Aussies were shopping for another reason to hate Australia’s supermarket duopoly, the competition watchdog has handed it to them on a platter.

Reputation of Australia’s big supermarkets takes another hit as federal court finds Coles misled shoppers by promoting fake discounts

The supermarket was found to hike prices on hundreds of goods then advertise discounts even though the discounted prices were higher than the earlier sale prices.

The decision will embolden the ACCC and the silver lining of a predictable “12-week rule” is a hallucination. Legally, the case confirms the consumer is king.