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Identity Without Oversight | AdExchanger
If a tree falls in a forest, does it make a sound? And if a UID2 doesn’t work, does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava’s settlement with the FTC means for any ad tech company that handles location data.
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A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice.
TTD confirmed this publisher's UID2s would have been useless targeting, but also said it wouldn’t have had enough data to flag anything wrong.
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Identity Without Oversight | AdExchanger
If a tree falls in a forest, does it make a sound? And if a UID2 doesn’t work, does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs.…