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Marketplace Briefing: Why Amazon discontinued its AI-powered Rufus chatbot for Alexa shopping agent
Amazon replaced its Rufus chatbot with a new AI assistant called Alexa for Shopping as AI search becomes a bigger part of its online store.
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cnbc.com
Amazon ditches Rufus chatbot, launches Alexa shopping agent in AI strategy pivot
Amazon introduced Alexa for Shopping, an e-commerce bot that can answer queries and take actions on behalf of users
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axios.com
Amazon pushes Alexa toward automated shopping
Amazon is folding its Rufus assistant into Alexa+ as it pushes deeper into AI shopping tools that track deals, automate purchases and shop across devices.
