Amazon is folding its Rufus assistant into Alexa+ as it pushes deeper into AI shopping tools that track deals, automate purchases and shop across devices.
Add Axios as your preferred source to
see more of our stories on Google.
Amazon's new Alexa for Shopping interface. Photo: Amazon
Amazon is making Alexa a more powerful shopping companion by folding its Rufus assistant into Alexa+.
Why it matters: AI shopping assistants are quickly moving from search boxes to software agents that can track prices, remember preferences, recommend products and eventually make purchases for consumers.
Alexa for Shopping offers a voice- and touch-enabled shopping experience across mobile, desktop, and Echo Show smart displays.…
That’s one way to get people to use Alexa to buy stuff
Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those who…
From writing code to testing the new Alexa+, Amazon engineers used generative AI throughout the build process. We talk to…
Agents like OpenAI's Instant Checkout and Perplexity's Instant Buy threaten to reshape the e-commerce landscape.
Alexa+ launched last year in an "early access" preview, meaning consumers had to join a waitlist or buy a new device to use the…
