Amazon is folding its Rufus assistant into Alexa+ as it pushes deeper into AI shopping tools that track deals, automate purchases and shop across devices.

Amazon brings together Rufus and Alexa+ to create ‘Alexa for Shopping’ on the Amazon Shopping app and website.

That’s one way to get people to use Alexa to buy stuff

Amazon introduced Alexa for Shopping, an e-commerce bot that can answer queries and take actions on behalf of users

Amazon is folding its Rufus assistant into Alexa+ as it pushes deeper into AI shopping tools that track deals, automate purchases and shop across devices.

Alexa for Shopping offers a voice- and touch-enabled shopping experience across mobile, desktop, and Echo Show smart displays. While Rufus focused on helping customers discover…

Amazon replaced its Rufus chatbot with a new AI assistant called Alexa for Shopping as AI search becomes a bigger part of its online store.

Amazon will den KI-Einkaufsassistenten der Zukunft entwickeln. Dazu kombiniert das Unternehmen seinen Assistenten Rufus mit Alexa Plus: Ändert das unser Einkaufsverhalten mehr,…