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Why Duluth trusts AI agents with bidding, but not brand storytelling
Brands like Duluth are in the middle of the agentic debate, leveraging AI for automated ad bidding while keeping brand voice human-led.
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digiday.com
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The case for and against agentic media buying
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help.
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Why Duluth trusts AI agents with bidding, but not brand storytelling
Brands like Duluth are in the middle of the agentic debate, leveraging AI for automated ad bidding while keeping brand voice human-led.
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Ad Tech Briefing: Accountability in adland's agentic era?
The critical challenge of establishing clear accountability frameworks as autonomous AI agents enter advertising workflows
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Marketers put up guardrails as AI agents reshape programmatic buying
As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.
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Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
Execs are already using AI agents to buy ads. At DPMS, they shared what's worked (and what hasn't) and the guardrails to future proof.
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Future of Marketing Briefing: The brands winning at AI started with process not tech
The most important AI lesson senior marketers are learning: start with the process not the agent.