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The case for and against agentic media buying
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help.
Raccontata da
digiday.com
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The case for and against agentic media buying
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help.
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Why Duluth trusts AI agents with bidding, but not brand storytelling
Brands like Duluth are in the middle of the agentic debate, leveraging AI for automated ad bidding while keeping brand voice human-led.