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Ad tech is lining up behind OpenAI (it’s been here before)
Right now, OpenAI needs ad tech. Especially as the platform is building out its entire ads proposition. But ad tech knows it won’t always.
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digiday.com
Ad tech is lining up behind OpenAI (it’s been here before)
Right now, OpenAI needs ad tech. Especially as the platform is building out its entire ads proposition. But ad tech knows it won’t always.
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marketingtechnews.net
OpenAI makes ChatGPT ads easier for ecommerce brands
OpenAI is adding product feed tools that let ecommerce brands generate ChatGPT ads from catalogues, rather than build campaigns item by item.