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Marketers put up guardrails as AI agents reshape programmatic buying
As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.
Raccontata da
digiday.com
Timeline cronologica
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Why Duluth trusts AI agents with bidding, but not brand storytelling
Brands like Duluth are in the middle of the agentic debate, leveraging AI for automated ad bidding while keeping brand voice human-led.
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Marketers put up guardrails as AI agents reshape programmatic buying
As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.