Watch fans spent a week falling in love with colorful Royal Oak wristwatches that didn’t exist—then the real thing arrived. Now, fantasy is becoming a manufacturing opportunity.

The Audemars Piguet x Swatch 'Royal Pop' combines Swatch's technical innovation with Audemars Piguet's Royal Oak design.

With Instagram awash with inaccurate AI-generated concepts for its Royal Pop collab, Swatch was forced to reveal the genuine article.

Watch fans spent a week falling in love with colorful Royal Oak wristwatches that didn’t exist—then the real thing arrived. Now, fantasy is becoming a manufacturing opportunity.

Swatch and Audemars Piguet reveal the Royal Pop, a collection of eight pocket watches that are already leaving watch amateurs, collectors and experts very divided.

Robertino Altieri, founder and CEO of the watch marketplace WatchGuys, joined the Glossy Podcast to discuss how the watch community is responding to the Royal Pop and what the…