Coles will have to take a judgment declaring it misled customers on the chin. But as a new wave of inflation approaches, could the decision have unintended consequences?

Coles will have to take a judgment declaring it misled customers on the chin. But as a new wave of inflation approaches, could the decision have unintended consequences?

The decision will embolden the ACCC and the silver lining of a predictable “12-week rule” is a hallucination. Legally, the case confirms the consumer is king.