Coles will have to take a judgment declaring it misled customers on the chin. But as a new wave of inflation approaches, could the decision have unintended consequences?

Coles will have to take a judgment declaring it misled customers on the chin. But as a new wave of inflation approaches, could the decision have unintended consequences?

The supermarket was found to hike prices on hundreds of goods then advertise discounts even though the discounted prices were higher than the earlier sale prices.

The decision will embolden the ACCC and the silver lining of a predictable “12-week rule” is a hallucination. Legally, the case confirms the consumer is king.