That’s one way to get people to use Alexa to buy stuff

That’s one way to get people to use Alexa to buy stuff

Amazon is folding its Rufus assistant into Alexa+ as it pushes deeper into AI shopping tools that track deals, automate purchases and shop across devices.

Alexa for Shopping offers a voice- and touch-enabled shopping experience across mobile, desktop, and Echo Show smart displays. While Rufus focused on helping customers discover…