Alexa for Shopping offers a voice- and touch-enabled shopping experience across mobile, desktop, and Echo Show smart displays. While Rufus focused on helping customers discover and compare products, Alexa for Shopping is meant to provide more personalized recommendations and automate the shopping experience across Amazon and other online retailers.

That’s one way to get people to use Alexa to buy stuff

Amazon is folding its Rufus assistant into Alexa+ as it pushes deeper into AI shopping tools that track deals, automate purchases and shop across devices.

Alexa for Shopping offers a voice- and touch-enabled shopping experience across mobile, desktop, and Echo Show smart displays. While Rufus focused on helping customers discover…