With Instagram awash with inaccurate AI-generated concepts for its Royal Pop collab, Swatch was forced to reveal the genuine article.

The Audemars Piguet x Swatch 'Royal Pop' combines Swatch's technical innovation with Audemars Piguet's Royal Oak design.

Otto modelli allegri e colorati in bioceramic ispirati alla Pop Art (ANSA)

A first look at the Audemars Piguet x Swatch Royal Pop watches was just unveiled, showing off eight designs in bold, bright hues to much fanfare.

With Instagram awash with inaccurate AI-generated concepts for its Royal Pop collab, Swatch was forced to reveal the genuine article.

Due marchi molto diversi per storia, modelli e prezzi si incontrano con una collezione di otto novità versatili (da indossare anche al collo) e che potrà dare nuova energia a…

You can thank Swatch for the most affordable Audemars Piguet watch you can buy.

Mit der Royal Pop übersetzt Swatch die Designsprache der Royal Oak von Audemars Piguet in eine erschwingliche Uhr. Der eigentliche Coup liegt aber in der Inszenierung: Mehr als…

Watch fans spent a week falling in love with colorful Royal Oak wristwatches that didn’t exist—then the real thing arrived. Now, fantasy is becoming a manufacturing opportunity.

Swatch and Audemars Piguet reveal the Royal Pop, a collection of eight pocket watches that are already leaving watch amateurs, collectors and experts very divided.

Robertino Altieri, founder and CEO of the watch marketplace WatchGuys, joined the Glossy Podcast to discuss how the watch community is responding to the Royal Pop and what the…