From celebrity cameos to lucrative brand partnerships, The Devil Wears Prada 2’s approach to maximising revenue is worthy of Runway’s finest

Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return for David Frankel's serviceable sequel 'The Devil Wears Prada 2.'

"The Devil Wears Prada 2," in theaters Friday, waters down Meryl Streep's Miranda Priestly character and offers nothing but empty fan service.