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McDonald’s CEO’s viral burger taste test has a silver lining | Fortune
McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has become.
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usatoday.com
Burger King subtly shades McDonald's after Big Arch burger taste test
Burger King seemingly shades McDonald's after CEO Chris Kempczinski's taste test went viral for all the wrong reasons.
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huffpost.com
McDonald’s CEO Roasted After Awkward Taste Test Of New Burger
People called the burger boss's taste-test video "dystopian" and wondered if he was an “alien” encountering fast food for the first time.
