McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has become.

Burger King seemingly shades McDonald's after CEO Chris Kempczinski's taste test went viral for all the wrong reasons.

You've seen McDonald's CEO awkwardly taste the new Big Arch burger. Here's how it compares to other favorites.

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has become.

After McDonald's posted a widely mocked video of its CEO, competitors took to social media with videos, jokes and unrelated fights.