People called the burger boss's taste-test video "dystopian" and wondered if he was an “alien” encountering fast food for the first time.

Video of Chris Kempczinski trying new ‘product’ the Big Arch burger criticized for feeling forced and corporate

Burger King seemingly shades McDonald's after CEO Chris Kempczinski's taste test went viral for all the wrong reasons.

People called the burger boss's taste-test video "dystopian" and wondered if he was an “alien” encountering fast food for the first time.

You've seen McDonald's CEO awkwardly taste the new Big Arch burger. Here's how it compares to other favorites.

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has become.