Video of Chris Kempczinski trying new ‘product’ the Big Arch burger criticized for feeling forced and corporate

Video of Chris Kempczinski trying new ‘product’ the Big Arch burger criticized for feeling forced and corporate

Burger King seemingly shades McDonald's after CEO Chris Kempczinski's taste test went viral for all the wrong reasons.

People called the burger boss's taste-test video "dystopian" and wondered if he was an “alien” encountering fast food for the first time.