Mario. Link. Pikachu. These aren't just video game characters — they’re some of the most recognizable figures on the planet. For nearly 50 years, Nintendo has been building loyalty to its worlds, and now it's turning that nostalgia into a global entertainment empire.

From humble beginnings making playing cards in 19th-century Japan, Nintendo has evolved into one of the world's most influential gaming companies. Powered by a catalogue of iconic…

Nintendo is betting on nostalgia and new gamers to drive sales of its flagship Switch 2 console and key games.

Mario. Link. Pikachu. These aren't just video game characters — they’re some of the most recognizable figures on the planet. For nearly 50 years, Nintendo has been building…