From humble beginnings making playing cards in 19th-century Japan, Nintendo has evolved into one of the world's most influential gaming companies. Powered by a catalogue of iconic characters and franchises — including Mario, The Legend of Zelda and Pokémon — the company has turned nostalgia and broad family appeal into a durable business advantage.
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From humble beginnings making playing cards in 19th-century Japan, Nintendo
has evolved into one of the world’s most influential gaming companies.
Powered by a catalogue of iconic characters and franchises — including Mario, The Legend of Zelda and Pokémon — the company has turned nostalgia and broad family appeal into a durable business advantage.
Its “fun over fidelity” ethos has helped it compete with larger rivals, Sony
Mario. Link. Pikachu. These aren't just video game characters — they’re some of the most recognizable figures on the planet. For…
“The people who first made Nintendo’s hits are still working at the company,” says Keza MacDonald, author of a forthcoming book…
Nintendo is betting on nostalgia and new gamers to drive sales of its flagship Switch 2 console and key games.
A portrait of the company whose ‘toymaker philosophy’ stands in contrast to the tech giants that rule our lives
The success of the Switch was down to the innovative nature of the hardware, combined with strong games based on Nintendo's most…
Don't be fooled by the name – the new console offers a wealth of features that makes it a significant upgrade from its…
