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The Switch has become Nintendo
’s best-selling console of all time, nearly nine years after its release.
The device’s importance to the Japanese gaming giant cannot be understated. Ahead of the Switch’s release in March 2017, Nintendo was coming off the back of a flop with the Wii U, with its share price having declined in the years prior.
Since the Switch’s release, Nintendo has more than tripled its valuation with its brand arguably becoming more popular than ever.








