"We've made less flashy headlines than some, and we've been focused on growing revenue and winning business," Anthropic's chief commercial officer told CNBC.

From Super Bowl ads to social media sniping, the rivalry has spilled beyond benchmarks into a fight over brand, trust, and AI agent market share.

The marketing guru and host of Prof G Markets said the ad was a “seminal moment” in the AI wars and will lead to Anthropic being more valuable than OpenAI.