Anthropic got an 11% user boost from its OpenAI-bashing Super Bowl ad, data shows

The Seahawks may have won the Super Bowl, but Anthropic also walked away with bragging rights, according to data analyzed by BNP Paribas.

The maker of the Claude chatbot saw visits to its site jump 6.5% following its Super Bowl advertisement that took a swing at rival OpenAI’s decision to bring ads to ChatGPT.

The Claude gain, which took it into the top 10 free apps on the Apple App Store, beat out chatbot and artificial intelligence competitors OpenAI, Google

Gemini and Meta

. Daily active users also saw an 11% jump post-game, the most significant within the firm’s AI coverage.

Anthropic got an 11% user boost from its OpenAI-bashing Super Bowl ad, data shows

Other newsrooms on this story

Related reading

Super Bowl AI ad spat heats up as Altman lashes out at Anthropic campaign

Anthropic executive takes a thinly-veiled swipe at OpenAI over spending and ads

Battle of the chatbots: Anthropic and OpenAI go head-to-head over ads in their…

ChatGPT boss ridiculed for 'tantrum' over rival's Super Bowl ad

Anthropic says no to ads on Claude chatbot, weeks after OpenAI made move to…

Gli spot di Anthropic per il Super Bowl: una pugnalata a OpenAI