From Super Bowl ads to social media sniping, the rivalry has spilled beyond benchmarks into a fight over brand, trust, and AI agent market share.

CEO Sam Altman and several OpenAI executives stepped into a "food fight" over Anthropic's Super Bowl ad and threw jabs at Elon Musk.

Google, Amazon and Meta are among the companies advertising their AI tools during Super Bowl 60.

New Anthropic campaign suggests other AI platforms will incorporate targeted ads in their chatbot conversations

From Super Bowl ads to social media sniping, the rivalry has spilled beyond benchmarks into a fight over brand, trust, and AI agent market share.

The marketing guru and host of Prof G Markets said the ad was a “seminal moment” in the AI wars and will lead to Anthropic being more valuable than OpenAI.

"We've made less flashy headlines than some, and we've been focused on growing revenue and winning business," Anthropic's chief commercial officer told CNBC.