Ahead of the Super Bowl on Sunday, OpenAI has been busy playing defense.

CEO Sam Altman and a wave of senior executives at the artificial intelligence startup took to social media this week to try and dispel concerns about the company’s partnerships, litigation, research operations and swipes from its biggest rival, Anthropic.

In a podcast appearance on Thursday, Altman said he often feels like there is a “crazy hurricane” turning around the company, and sometimes his leadership team has to try and “correct” narratives.

“It is a strange way to live,” Altman said. “I don’t know of any private company that has ever been so in the news and so under a microscope, and at some level, it’s frustrating.”

OpenAI has become one of the fastest-growing commercial entities on the planet since the launch of its chatbot ChatGPT in 2022. But the company has been under intense scrutiny since it inked more than $1.4 trillion worth of infrastructure deals last year, including a $100 billion partnership with Nvidia