Bad Bunny won't be the first Latin pop star to headline the Super Bowl halftime stage. But he's unlike any other who's come before. Here's why.

NFL commissioner Roger Goodell expects "a great performance" from Bad Bunny during the half-time show at Super Bowl 60.

If the NFL's goal is global, then were they right to choose Bad Bunny as the halftime show headliner? What it means for the league and its ratings.