India’s Bollywood bets big on ‘event cinema’

MUMBAI: India’s Bollywood is moving decisively toward a cinema of scale and confrontation — where patriotism, spectacle, and ideological clarity increasingly trump nuance and narrative risk, industry insiders say. The shift has fueled what experts describe as “event cinema,” as studios rely on big-budget spectacles and top-tier stars to lure audiences — especially smartphone-loving Gen Z viewers — back into theaters. That strategy appears to be working.

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