Ride-hailing firm inDrive enters Pakistan’s online grocery delivery market

KARACHI: Ride-hailing company inDrive said on Wednesday it was entering Pakistan’s online grocery delivery market by launching a new service in Karachi in partnership with quick-commerce platform Krave Mart, as competition intensifies in app-based delivery of everyday essentials. The service, branded inDrive.Groceries, allows users to order food and household items directly through the inDrive app, marking the company’s first expansion into grocery delivery in Pakistan beyond its core ride-hailing business.

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