KARACHI: Ride-hailing company inDrive said on Wednesday it was entering Pakistan’s online grocery delivery market by launching a new service in Karachi in partnership with quick-commerce platform Krave Mart, as competition intensifies in app-based delivery of everyday essentials.
The service, branded inDrive.Groceries, allows users to order food and household items directly through the inDrive app, marking the company’s first expansion into grocery delivery in Pakistan beyond its core ride-hailing business.
The move comes as Pakistan’s urban grocery market sees rising demand for app-based delivery, driven by changing consumer habits in major cities. While most grocery purchases in the country are still made through informal neighborhood stores, online platforms have been expanding rapidly in Karachi, Lahore and Islamabad, betting on convenience, faster delivery times and smartphone penetration.
Several local and regional players have already invested in so-called quick-commerce models, which rely on dark stores and short delivery windows, making the sector increasingly competitive for new entrants.
“This launch is a step towards creating more opportunities for local businesses, delivery partners, and customers,” said Nurken Rzaliyev, head of q-commerce services at inDrive. “Our goal is to create an ecosystem where everyone can participate in and benefit from the digital economy.”
