KARACHI: Food and grocery delivery service foodpanda Pakistan plans to double its operations in the country within the next three years, aiming to expand from six million to as many as 12 million households and generate $2 billion in economic activity this fiscal year, CEO Muntaqa Peracha has said.
Foodpanda is a subsidiary of Berlin-based Delivery Hero, which operates in more than 70 countries. The company generated $1.2 billion in economic activity in FY24 and now connects millions of users in 35 Pakistani cities with restaurants, home chefs, and its own pandamart grocery stores. It employs thousands of freelance riders and handles up to 20 percent of the total food business for its restaurant partners.
“Now that we’re at that point and the economy looks relatively stable we’re hoping to further accelerate that to get to a point of doubling our business over the next, you know, 24 to 36 months,” Peracha told Arab News in a recent interview.
Pakistan, with a population of over 240 million and mobile penetration exceeding 80 percent, has seen rapid expansion in digital commerce. The country’s e-commerce market — projected by Statista to grow at over 8 percent annually for the next five years — is driven by a tech-savvy youth demographic and increasing female participation. The online food delivery segment alone is expected to generate $2.35 billion in revenue by December 2025, while grocery delivery is projected to expand by 19 percent in 2026, according to Statista.
