In an emailed statement, Instacart said it denies the allegations against the company.

The FTC sent a civil investigative demand to Instacart, Reuters reported, citing unnamed people.

The federal agency alleged that Instacart used a number of deceptive tactics in its subscription signup and "satisfaction guarantee" advertising.

The grocery app will also stop hiding refund options and obscuring delivery costs.

In an emailed statement, Instacart said it denies the allegations against the company.