Instacart to pay $60 million to settle FTC claims it deceived customers

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Instacart

will pay $60 million to settle allegations by the Federal Trade Commission that it misled users with false advertising and deployed “unlawful subscription enrollment” practices.

The federal agency alleged that Instacart used deceptive tactics in its subscription signup and “satisfaction guarantee” advertising that caused consumers to pay more in fees, and prevented them from securing refunds.

For example, the FTC said Instacart falsely dangled promises of “free delivery” to consumers on their first order, while shoppers were still required to pay a mandatory service fee to get their groceries delivered.