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Boxing was the original attention economy – Paul v Joshua is old logic in a louder digital age
Millions will tune in to watch the brash YouTuber get his comeuppance – the fight will likely go on as long as Joshua decides to let it
Raccontata da
theguardian.com
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Boxing was the original attention economy – Paul v Joshua is old logic in a louder digital age
Millions will tune in to watch the brash YouTuber get his comeuppance – the fight will likely go on as long as Joshua decides to let it
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Anthony Joshua overwhelms Jake Paul in six to restore boxing sanity in Miami
Anthony Joshua stopped the YouTuber-turned-boxer in six rounds on Friday, imposing size and pedigree in a bout that drew global attention and fierce criticism
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Jake Paul’s artless spectacle robbed boxing of its democratic dream
Netflix’s 300 million global subscribers got just what they wanted: to see a former YouTuber knocked out brutally
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Jake Paul v Anthony Joshua: boxing, influencers and spectacle collide in Miami – in pictures
Anthony Joshua stopped Jake Paul in the sixth round in Miami, as a near-sellout crowd and global Netflix audience watched spectacle collide with boxing reality