As shoppers ask ChatGPT for inspiration, brands scramble to ensure their products appeal to the bots calling the shots

Shopper are increasingly using chatbots for their hard-to-buy-for family and friends, with implications for bargain hunters and businesses.

As shoppers ask ChatGPT for inspiration, brands scramble to ensure their products appeal to the bots calling the shots

Consumers are turning to AI chatbots like ChatGPT for gift discovery, reviews and price matching, potentially driving billions in sales this holiday season.