Rachael Dunfell knew two things about her husband's 21-year-old cousin: that he liked specialised racing bikes and that he was interested in the Vikings.
But those pieces of information yielded few ideas for a suitable Christmas gift. So Rachael, 33, from Manchester, turned to artificial intelligence.
She inputted his age, his hobby and his interest into Copilot, the Microsoft-owned chatbot, which led her to the website of a niche retailer that sells Viking-themed metal bike parts.
"It's just something that I really would never have known existed," she said, "but it was perfect."
AI is shifting the holiday shopping experience.
