Looking for the perfect holiday gift? AI wants to help you.
In the past few weeks, OpenAI, Perplexity, Google, Amazon, and Walmart have launched a flurry of AI-powered shopping features, hoping this year’s holiday rush will flow—at least in part—through their new tools.
Between 15% and 30% of online shoppers are expected use generative AI to shop for holiday gifts this year, according to a new survey from Bain.
But Fortune’s testing of some of the platforms suggest that Santa doesn’t need to look for another job quite yet. While the offerings show flashes of magic, they may need a little more time before shoppers can rely on them for the real heavy lifting.
OpenAI’s Shopping Research is sleek, if not seamless
