A flurry of new AI shopping assistants from OpenAI, Google, Perplexity, Amazon, Walmart, and Target promise to simplify gift-buying—but there are still glitches, gaps, and plenty of holiday-season caveats.

A flurry of new AI shopping assistants from OpenAI, Google, Perplexity, Amazon, Walmart, and Target promise to simplify gift-buying—but there are still glitches, gaps, and plenty…

Bloomberg asked several AI bots — including Amazon’s Rufus, OpenAI’s ChatGPT and Walmart Inc.’s Sparky — what to buy mom for Christmas.

Agentic AI is transforming the way people shop online, and it comes with heigheted risks of digital fraud for retailers.